"Being successful in business is not a question of talent.
It is the question of learning and applying the right skills and knowledge."

The Businesscool

Online Summer Business Program

The Businesscool offers a two-week online immersion into basic business concepts for talented and curious teens from 12 to 16 years of age. We will interactively cover all important business areas while we apply everything immediately in a real life business project.

Meaningful, Educational and Fun

Our two hour long morning and afternoon sessions include: case studies, social activities, business games, live interviews and Q&A's with business leaders and developing a business project in teams.

Real, Live, Accomplished Business People Are Our Guests

We carefully select and invite to our live interviews business people who can be a role model for us. They come and share their insights and experience with us live, answer our questions and give advice.

Application, dates, tuition

The program ran from the 29th of June until the 10th of July. We are planning to start more sessions - please fill out the contact form and we will notify you when new sessions are open for registration.

Contact us!

To ensure the quality of the Businesscool program we set up a simple application process: To apply, you must be between 12 and 16 years of age and currently studying in middle or high school.

Step 1. Please complete the application form (your basic data, your parent’s or guardian’s data, a paragraph about yourself)
Step 2. We evaluate the application on a rolling basis: we let you know as soon as possible if you are accepted.


A letter from the founder

Welcome to the Businesscool,

As you know, business is a major element of our life. Despite of that there is surprisingly low attention given to it in most of the middle and high schools. As a result young people arrive to “Life” unprepared.
Also, there is a growing concern about global issues (such as climate change and unemployment). It appears to me that these are strongly connected to how businesses operate.

I think, as a member of the next generation, it is on us to do business in a responsible manner. So I founded a business club in my school.

I invited accomplished people from businesses to get their insights, tap into their wisdom and start to develop my peers’ and my own business acumen. It went really well, it was immediately oversubscribed.

We started our weekly sessions in January. We discussed basic business topics (eg. marketing, accounting). Our guests were leaders in different areas of business: we had a partner from a big five consulting firm, CEOs and directors from well-known companies and successful entrepreneurs. The club’s entrepreneurial project was sponsored by a leader of its segment and the project teams were advancing well with their business project.

Then came COVID-19. My school was closed, as many schools around the world, and our business club with it…

Based on the success of the business club initiative I decided to continue: I started the Businesscool, because I honestly think, that business is not only cool, but also a determining component of our future.

This is not another e-learning course, because:
  • here you can meet and talk to real business people
  • get hands on project experience
  • internationally connect with like-minded teens
In the Businesscool we create a really unique opportunity to spend two weeks from the summer vacation with something highly meaningful that is also exciting, engaging, and fun.

I am looking forward to meeting you in the cyber space of the Businesscool,

Daniel Gerlei
Founder and Facilitator
The Businesscool

Why join the Businesscool program?

Because you will receive:
  • Meaningful, developmental, full-time summer activity
  • Live interaction with accomplished guests and peers
  • Unique, practical business education
  • A program that is truly designed for teens
  • Firsthand experience in working in a realistic business environment
  • Also because,
  • The facilitator is experienced, but comes from your age group
  • This is a unique business program that is supervised by an MBA who has over 15 years of university level teaching and training experience

  • Businesscool Program Outline

    Day One is about orientation: introduction to the program, getting to know each other, setting up teams, and getting into the Businesscool mood.

    On Day Two we look into the essential skills to be able to succeed in business: from personal effectiveness through communication to project management.

    Day Three is devoted to business planning: the why, how and when.

    Day Four is about business intelligence: both formal and informal market research are good starting points of any business endeavor.

    On Day Five we dig deeper into marketing: Branding and advertising examples and applications

    Weekend: We prepared a challenge for the weekend where the teams can showcase their skills.

    Day Six is about the money: How to set the price and how to account for the cost and income so we will know what our profit is.

    On Day Seven we look into the everyday working of companies: Human resources and operations

    For Day Eight the teams will have their product ready so they have to find ways to sell it: we create a sales plan.

    Day Nine is about implementation: we have the product, we have plans, and now the teams will work on their sales.

    On Day Ten we will exchange experiences; the teams will show the results of their two weeks of learning and work: they will have the opportunity to pitch their brand to “investors” (a panel of experts). In the afternoon we hand out the certificates and prizes before we say goodbye.

    A typical day in the Businesscool

    Typical day at the Businesscool

    10:00-12:00       Main session of the day including: a guest interview and Q&A, introduction and discussion through activities and/or simulations of the topic (eg. pricing principles)
    12:00-13:00       Lunch break
    13:00-15:00       Applying learnings from the morning session:  Working on the water project with your team.
    (Central European Time or Eastern Daylight Time depending on the session, actual times depend on your time zone)

    Our Guests Bring Real Life Experience

    Andras Szakonyi

    Senior Vice President - Europe, Middle East and Africa (EMEA) at Iron Mountain


    Ferenc Eperjesi

    Former Vice President of NCH Corporation



    Jen Munro

    Founder and Managing Director of ISSOS International



    Angelique Terrien

    Supply Chain Innovation and Governance Associate Director at Procter & Gamble


    We Solve Future Issues: The Water Project

    A UN report on the state of the world’s water reports that more than 5 billion people could suffer water shortages by 2050 due to climate change, increased demand and polluted supplies.
    As water becomes a scarce resource, it will be better than ever to be in the water business. The task of the teams is to develop their own brand of water. Look, message, feel, packaging, pricing strategy, and all the rest.

    Using what they learn in the sessions every day the teams will have to implement what they learned throughout the rest of the day to their own brand of water. In the final session, they will get to pitch their brand of water to a panel of successful business men and women, who will act as investors.
    The question is: which team will be able to secure the best deal with the investors?

    The Application Process

    Who can join the Businesscool program?
    Check if you meet the program requirements:

    • You are between 12 and 16 years old at the time of the program
    • You can speak English fluently – so you are able to contribute in an English speaking work environment.
    • You are free to devote your time to the program (your presence and contribution is essential to have a successful program for everybody.)

    How can you join?
    If you answered yes to all the above, then

    1. Click on an "Apply now" button.
    2. Fill out your personal information and write a paragraph about yourself and why you are interested in joining the Businesscool. This is the opportunity for you to show your dedication and it is the basis for accepting you to the Businesscool program.
    3. Shortly you will receive an e-mail from us letting you know if you have been accepted.  Applications are evaluated on a rolling basis, so early application is encouraged.
    4. If you have been admitted to the program please transfer your tuition fee of €420 as soon as possible, because of the high demand we cannot hold your place for long.
    5. You will receive your receipt, and later the pre-program materials and the instructions to log in.

    Frequently Asked Questions

    When is the Businesscool program?

    The program ran from the 29th of June and finished on the 10th of July. (Europe, Middle East and Asia). (You will also get to take part in a weekend challenge.) We are planning to start more sessions - please fill out the contact form and we will notify you when new sessions are open for registration.

    Contact us!

    What is the cost of the Businesscool program?

    The Businesscool offers an exclusive program featuring direct contact with business leaders, and the opportunity to take part in a hands-on project, besides learning about the fundamentals of business. The skills and knowledge you get in the Businesscool, will remain invaluable for the rest of your life.
    The tuition is €420. If you have to cancel your participation for any reason, until 7 days before the start of the program we can refund 80% of the tuition.

    How long is the program?

    The program is two weeks long. Every weekday, there is a two-hour live session often including topic related games and activities and an interview and Q&A with a business leader. The rest of the day is all about applying the knowledge gained in the session to the project, and collaborating with your team. On the weekend, there is an exciting business challenge to compete in.

    Can I miss sessions?

    Unfortunately, you may not miss any days of the program. It is important that you attend the program full time because your team will count on you, the topics are connected, and built on each other.

    Do I need to prepare or is there any prerequisite knowledge?

    No, this is a basic business program that does not require any special knowledge or past experiences.

    Do I get a certificate at the end of the program?

    Yes! Everyone gets a certificate of completion for the program. Furthermore, you have the chance to get an accomplishment award depending on your team’s performance in the project, and the team’s final pitch.

    Who are the guests?

    We invite successful business men and women from who we can get exclusive insights into their industries. Some of them are top executives, and others are successful entrepreneurs.

    You say this is a "unique, exclusive" program. What does that mean?

    We limit the number of participants to 24 to maximize interaction among peers, guests, and facilitators. According to our market research no other program offers live interactions with accomplished business professionals with a similar curriculum.

    Who is going to be leading the program?

    The program is led by the founder of the Businesscool, Daniel Gerlei, a teenager himself. He has extensive experience in leading business related activities and has interviewed a number of business leaders. He would like to make quality basic business education available for teens like himself.

    Is this program run by a company or a teenager?

    The Businesscool enjoys the professional, legal and administrative support of the Career Institute, an organization which has provided educational and training services for the corporate sector for over 15 years. That being said, this program was designed and will be run by Daniel Gerlei, who is a teenager.

    Why will this program be beneficial for me?

    There are countless benefits of taking part in the Businesscool program, but here are a few:
    • Gaining an understanding of basic business concepts
    • The opportunity to learn from successful business professionals
    • Getting the experience of doing a real business project
    • The chance to meet likeminded teens from around the world
    • Learning and practicing important business skills

    Since there is a lot of learning in this program, is it like school?

    Absolutely not. The program is low on theory, and high on practice. The sessions will be filled with fun business games, and all learning will be put immediately into practice. No classes, no homework.

    Did not find an answer to your question?

    Please feel free to contact us.
    Phone: +36 30 657 8692 Email: learn(at)businesscool.org